She describes how Louchheim codified the practices of architectural publicity that have become widely adopted today, and shows how, without Louchheim as his wife and publicist, Saarinen's work would not have been nearly as well known. When Eero Met His Match draws on the couple's personal correspondence to reconstruct the early days of their thrilling courtship and traces Louchheim's gradual takeover of Saarinen's public narrative in the 1950s, the decade when his career soared to unprecedented heights.ĭrawing on her own experiences as an architecture journalist on the receiving end of press pitches and then as a secret publicist for high-end architects, Eva Hagberg paints an unforgettable portrait of Louchheim while revealing the inner workings of a media world that has always relied on secrecy, friendship, and the exchange of favors. She would become his wife and the driving force behind his rise to critical prominence. Louchheim (1914-1972) was an art critic on assignment for the New York Times in 1953 when she first met the Finnish-American architect Eero Saarinen. **Forthcoming 13 September 2022** Pre-Order Now to reserve a copy! ** สั่งจองล่วงหน้าได้เลยเพื่อให้ได้รับอย่างรวดเร็วเมื่อหนังสือออก**Ī uniquely personal biographical account of Louchheim's life and work that takes readers inside the rarified world of architecture mediaĪline B.
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